Out of many social media applications, Instagram is the one that comes in the list of top five most used applications worldwide. Instagram is the ultimate app for everyone to use and make use out of. One may think that Instagram is all about uploading and editing pictures, but that’s not it.
Many people have established a business through Instagram. One may wonder that how a company is established through an application, but nowadays, these things are possible, mostly because of the vast usage of social media. People all around the world use social media very frequently.
Many people are involved in this money making process through Instagram or any other social media application.
The people who are already aware of this thing should know that there are some strategies you can use in order to learn more about your business with Instagram, these strategies are as following:
#1 Optimize your content:
As an Instagram user, you should always be aware of what you’re posting. Your content should be so attractive that people would want to open your account and follow you. You should also know that what feature of Instagram is to be used on which post to improve your business and attract more people. For instance, if you use tags, you should always choose tags that are most viewed by people, or you can also see at what time people are engaged with Instagram the most so that you can start posting at that time. These simple strategies can help you enhance the way you’re running your business on Instagram.
#2 Be Aware Of What To Post:
Many pictures start a ‘trend’ on social media specifically, Instagram. In order to increase your business, you should always know what kind of trends are in at that specific time and use those trends in your pictures to grasp the attention of your followers. For instance, Tv Show host Graham Norton is aware of what people like to see, which is why at the start of his show, he is always showing something that people are mostly talking about, this is why people like to watch his show more often. You can use many popular photos and videos that would increase the marketing of your Instagram account. It will help people understand that you are aware of the latest on-goings and they would want to follow you.
#3 Engage people to follow you
If you want to gain popularity or want to start a business that would run for long, you should always spread it as much as you can. It’s always better to connect your Instagram account with other networks such as Facebook or Twitter as well.
Another important thing that Instagram users know about is hashtags. If you use popular hashtags, you can grasp the attention of more people.
You can also like and comment on other popular posts to let people know about your existence and comment something that people would like to read, and once they like what you say, they would want to visit your page and follow you!
You can also use tools and services like Vibbi to promote your Instagram by buying Instagram likes and followers.
#4 Follow your followers
The one thing that people love the most is when they’re followed back by popular accounts. If you show the importance of the people who follow you by following them back, they would like to stay more engaged with you. This way, you would develop a relationship with your followers, and they would probably suggest you to their other fellows as well. This strategy is simple and makes people be engaged with your account.
#5 Share relevant but appreciative pictures:
When you’re posting on Instagram, especially while running an account, you don’t just post something abruptly; you post on the basis of what is relevant to your account’s requirements. You can post millions of pictures, and you wouldn’t be able to grab your audience until you post something that people would appreciate. Don’t bore your audience by continually posting irrelevant material. Post something that is relevant to your account and something that people would look at and feel great! Also, you can post something that people can relate to, for instance, if you post a quote every day that would relate to people, they would like that.
#6 Leverage Photo Contests on Instagram:
On Instagram, you can start photo contests with photos on Facebook. This is done by sharing the same hashtag as they shared on Facebook. This technique is very popular and can help you increase your audience’s attention. For example, Samsung used the hashtag LiveInTheMoment to promote their Instagram photo contest. You can use many popular photos or compare your brands. You can make people enter your Instagram photo contest so that they would be engaged with your account. The more people you engage, the better. Since this technique is being used so frequently, it would be a great help for you to establish your business.
#7 Keep Updating your profile:
The best way to let people know what you do is by keeping them updated about your account. You can change your bio or add something new to your account to keep people engaged. The more you spread your information, the more people would learn about you. Also, you should never forget to add your website’s link to your bio and to every picture you post so that people would know that you’re putting an effort to what you’re doing. You can also create a hashtag for your account that you can use in every picture/video you post. That would help increase your availability as well.
#8 Showcase your brand and employees:
If you’re the owner of a brand and you’re running an Instagram account in the name of that brand, you should always showcase the new things that your brand is bringing out, that way people will be aware of the new things you’re bringing out. Also, another great promotional activity is through showcasing your employees. If you show how much effort you’re putting into your work, people would be more engaged with you plus appreciating your employees’ work creates a good impact on people.
#9 Give your followers the best visual experience:
Post content that is pleasing to the eye. People like to believe what they see and what they should see is something soothing and appreciative. You should always post the content that would give your followers an amazing visual experience instead of boring them. Post something nice and post something every day so people would stay linked up with your account.
#10 Post promotional videos:
Another way to establish and enhance the importance of your Instagram account is through posting promotional videos. People love being motivated towards something, which is why you should always post something that would encourage people to do something new every day. Promotional videos can be made easily, with a little touch of Instagram filters and good content used, your promotional video would be ready to be displayed in front of your followers. This is an excellent way to engage your followers and let them know that you care for them.
