Investing both time and money into your business is crucial as it will help to build a reputation around your brand and maintain the perfect image. Whether you decide to enlist the help of one of the many experienced web design agency London has to offer to help redesign your website, or you decide to complete the work in house, we have enlisted a number of reasons why this may help your business to succeed.
Your Website Is Not Mobile Optimised
Mobile optimisation is crucial in terms of SEO these days as your website needs to be optimised in order to be ranked highly by Google. But with an outdated website, it may not adapt accordingly to mobile use. If this is the case, an updated website design will be needed to accommodate this and ensure that your website is mobile optimised.
The Branding Is Outdated
In addition to not being mobile optimised your website may also need a redesign as the branding is outdated. By redesigning the website, you are then ensuring that there are no inconsistencies with the branding thus ensuring that your brand is recognisable across all platforms. By redesigning the website to ensure that all branding is the same, you are making it easier for people to find your website online. This is crucial as this will ensure that your brand is recognisable to audiences and ensures that people will spend their money with you.
You Are Not Outdoing Your Competitors
If your website is not fully optimised, you then run the risk of not competing with your direct competitors. If this is the case, then optimising user experience and ensuring all content is clear and concise can help to put you above your competitors when it comes to the overall look and usability of your website. This is key as the relevant information will keep people on your website and prevent them from clicking off.
You Loading Speed Is Not Up To Standard
Another reason that your website may need to be redesigned is the loading speed. If your loading speed takes longer than 5 seconds you then run the risk of losing almost half of your audience as a result. Therefore, it is important to redesign your site accordingly to ensure the fastest loading time possible to ensure the bounce rate is fairly minimal and keep your clientele happy.
Makes A Great First Impression
Making a great first impression online is something that many people forget in this digital era, but it is perhaps one of the most important elements for any business. By redesigning a website to make the perfect first impression may help to increase sales and boost brand visibility over time. This is particularly important for small businesses as this can help to encourage people to shop with you and stand out from your competitors in the long term.
It Creates Consistency
Consistency when it comes to branding is needed to make your business stand out as consistent branding adds a look of professionalism. This is ideal for small businesses as this makes them look more professional as a result and ensures that your logo and branding is recognisable even without seeing the company name. By keeping your logo and other branding consistent across a number of platforms as this will help you to stand out, particularly in a crowded market.
With this in mind, there are a number of ways that you should opt for a website re-design as this will not only keep your company looking fresh but will ensure that your audience is able to interact with you as intended. Will you be redesigning your website soon.
