Home » Should You Franchise Your Company?

Should You Franchise Your Company?

There is no better feeling as a business owner than knowing that your company is doing well. If you find yourself at the helm of a business that is making a lot of money, it may be a good idea to expand your company to other markets. Offering others the opportunity to be a franchise owner can help your company make money while helping others reach their goal of being a business owner themselves. 

How Do You Decide If Franchising Is Right for You?

Talking to a franchise consultant is the first step toward determining if expanding your company through franchising is right for you. This person will talk to you about the process of licensing and other legal issues that relate to opening franchise locations throughout the country or in other countries. After having a conversation with this person, you can review your business plan to figure out if that is the way for your business to make more money.

Make Money Without Doing Any of the Work?

The best part about franchising your company is that someone else runs the daily operations of that individual location while the company collects most of the profit. Under most franchise agreements, each franchise location will send a franchise fee to the corporation under which they are doing business. For example, someone who owns a McDonalds franchise location would send a fee to McDonalds for the right to use their brand name, colors and logo. 

Who Makes a Good Franchise Owner?

Before allowing someone to own and operate a franchise, you need to make sure that this person is going to properly represent the brand and have an ability to make money. If the franchise owner is not able to make a profit or offers poor service to customers, it could harm other franchises as well as the company as a whole. Therefore, you need to make sure that you vet your franchise owners to ensure that they have sufficient assets and experience to run their location properly.

Should One Person Own More Than One Franchise?

It may not be a bad idea to have one person own multiple franchise locations. This ensures that your business operates in a uniform manner across a single town, county or region. When customers can expect good service and a good product, they will spend more money on whatever the company produces. 

Franchising is a great way to quickly grow your company. As your company grows, you will have to cede more and more control to others within your organization. Whether you hire more managers to run business operations or allow independent franchise owners to run individual locations, it is critical that you let others help you continue to grow your business

Peter Christopher

Back to top